Meta Bets on Autonomous Agent Muse to Rebound in Consumer AI Race

Meta is reorienting its consumer AI efforts around Muse, an autonomous personal agent aimed at everyday digital tasks. Once assigned an objective, the tool is designed to operate independently across desktop environments—launching browsers, completing web forms, and handling routine negotiations like online shopping or travel logistics. As Meta attempts to regain ground lost to rivals, the focus shifts noticeably from conversational chat toward autonomous execution.