Additional transparency obligations under the EU AI Act took effect on August 2, 2026. The rules require companies to disclose when users are interacting with AI systems and when content has been generated or altered by AI. They distinguish between providers, which develop and market AI systems, and deployers, which use those systems in platforms or services. Some companies, including Meta and SpaceXAI according to The Verge’s report, may fall into both categories. The obligations are intended to make chatbots and AI-generated or manipulated content easier for people to identify.
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