IT Home, citing Windows Latest, reports that IDC analyst Jitesh Ubrani sees Apple’s MacBook Neo creating pressure across the entry-level PC ecosystem. Microsoft is described as pursuing a full-stack Windows 11 optimization effort spanning memory usage, preloading, kernel scheduling, drivers, and UI architecture. IDC forecasts a 17% increase in PC average selling prices in 2026, while rising memory costs may keep affordable Windows devices under pressure.
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