The Verge reports that OpenAI recently organized what appeared to be its first influencer brand trip, with several creators posting about the event over the weekend. The campaign reportedly triggered resentment among influencers who were not invited and criticism from the public. It also raised questions about whether a major AI company should use a marketing format commonly associated with fast-fashion and beauty brands, where sponsored content, luxury perks, and highly visible creator participation are central to the campaign.
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